evolution
i worked for close to a year in advertising and in the very first week an art director showed me a raw photograph of lisa ray and how she transformed into a picture of flawless beauty for a cosmetic ad. i was amazed at how a podgy skinned 'ugly' woman becomes the epitome of aspirational beauty in the hands of a talented artist.
i quit advertising because i found selling soap not very emotionally satisfying.
but this is the reason i joined advertising in the first place. here's this year's winner of the cannes grand prix for best ad:
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heartless_poet) wrote,
